BIF believes in Young Teens

The Madix and the BIFBOTS program is full of creative potential for us and our young teenaudiences.

We are super passionate about the program we are building - both for young teens in schools and at home.

As we continue to innovate Madix forward, we are committed to staying true to supporting both analogue and digital creativity. We know to capture interest we have to engage cross-platform - books, media, games, competitions, etc.

Our vision is continually co-creating with young teens how Madix and the BIFBOTS progress.

We want to keep creativity and technology challenges at the heart of our story, but do so in ways that inspire, engage and respect young teens as they journey towards becoming their true selves.

Creativity will help them walk to the beat of their own drum.

And Madix can help show them how.