Harness the Power

of your Fandom

BIF is the pioneer of fandom innovation, having worked with leading artists, brands, and global innovators to unlock the power of engaged audiences and communities. Fandom is the new force in audience, customer, and consumer engagement. For over 20 years, we’ve captured pioneering insights into a one-of-a-kind program designed to help you unlock and harness the true potential of your fandom.

📒 1 Playbook, 3 Sections
👁️ 8 Videos
✏️ Self Directed Application
🗒️ Monthly Closed Community Meets

Unlock the full potential of your artist, brand, product, or idea with our
3-Part Fandom Playbook. This comprehensive blueprint empowers you to build a highly engaged fanbase and harness the full power of your community:

Part 1.
The Fandom Cone™

Start with the Fandom Cone - our unique BIF framework that defines how your brand or idea fits (or could fit) into your audience’s life. Move beyond traditional demographics to craft a deeper understanding of your fanbase. Use this tool to build both your Fan Cone and Fan Map for actionable insights.

Part 2.
Apply Your Fan Cone

Once you have your Fan Cone and Fan Map, it’s time to apply the insights. Using a what, who, why, how narrative (as translated into BIF’s 6 Steps - see the BIF People program) to create targeted ideas for your audiences and build impactful, meaningful connections.

Part 3.
Strategise Your Fandom

Turn your ideas into action. With your Fan Map as your guide, learn how to engage and activate your audience strategically. Leverage our proven fandom frameworks to start, build, or grow your community in ways that deliver purpose, performance, profit, and impact.

Join the Fandom Revolution

Sign up for the Fandom Playbook waitlist and be the first to access our exclusive Cone™ Method - a step-by-step guide to starting, building, and growing your fan base. Plus, claim your FREE digital copy of the A-Z of Fandom and start unlocking the power of your audience today!"