In a world changing faster than ever, one constant we can turn to is our human ability to create, adapt, and bring new ideas to life. Over the past 20 years, I’ve had the privilege of working at the intersection of brand innovation, creative development, and building cultures of true innovation. It’s been a journey of ‘always be learning’ to think expansively, create boldly, and, perhaps most importantly, discover and harness the innate creative intelligence that lives in each of us.

This journey taught me that the true power of creativity lies not only in making new things, but in exploring who we are, who we can become, and what our unique talents make possible. It’s a practice of self-discovery, of unearthing ideas about products, projects - and perhaps most powerfully - about identity, purpose, and potential. These aren’t just ideas we ‘come up with’ - they’re ideas that come through us. Unexpected. Spontaneous. Whether we're present to them or not.

In our People program, I shared a thought that resonates here: “Who can honestly say where our best ideas come from? Sure, we can sometimes track back the data to its constituent parts, but that gets harder the better we get at BIF. Some ideas feel meant for us - and us alone. They ‘come’ to us, they ‘occur’ to us. And not to others.”

Better Ideas Faster (BIF) is here to guide you on that journey. Alongside my creative partner, Jernej, we’ve distilled over 20 years of ideas, insights, and proprietary methods into programs, products and experiences that are yours to explore and make your own. We’ve done the work to speed yours. Because creativity isn’t just a skill; it’s a state of being that, once unlocked, transforms how you approach every part of your life - work, wellness, relationships, and beyond.

The promise of BIF is simple: we aim to nurture the deep, infinite space within you, igniting that intrinsic confidence that lives deep down within you, and bring it to the surface. So that you can go and make the impact that you want to have in the world. Whether advancing a venture, shaping a brand, or pursuing personal growth, our commitment is to help you cultivate your unique creativity for personal agency in your world.

Creativity is a powerful human force - a birthright that connects us, heals us, and calls us toward a better future. Rumi wrote, “out beyond ideas, there is a field - I’ll meet you there.” And we add... so that, together, we create the new.

Thanks for reading. If there’s way we can create more new together please drop me a line direct
matt @ betterideasfaster . com.

Until then...
Kia Kaha stay strong.
Aroha nui go well with love.

Matt Hart BIF Founder