BIFKiDS
The platform for better ideas fasterrrr, by kids

We’re developing kids ‘into’ that which gets educated ‘out of’ - their idea superpowers, wild imaginations, and fearless creativity.

We’re Aotearoa NZ Ministry of Education Accepted

 Watch BIFKiDS in action at Ponsonby Primary, NZ

"In my experience there is too much focus on getting through the curriculum including exams and having a right answer. BIFKiDS really enables and challenges kids to develop that creative part of their brain that can be underused and to explore a range of different possibilities with confidence and freedom. It also widens their perspective of the world and their role in it all of which is great preparation for the future."

Zaz, London Educator and Mum to Maximus (8 years)

BIFKids
Overview

How does BIFKiDS work?

BIFKiDS is built around a repeatable process kids can learn once and apply for life.

We fuse enterprise-level creativity, critical inquiry, and reflective practices into a project-led format, focusing on real problems, challenges, or opportunities. This makes BIFKiDS both adaptable and scalable - from a simple, one-hour at-home activity to a term-long program in schools.

BIFKiDS works like this:

1. Start with Knowledge

Kids first explore the global perspective of a chosen topic, then localise it down to a place-based problem or challenge. This place-based approach (Localised Curriculum Design) helps them see how global issues directly affect their own communities.

2. Creative Problem Solving

Armed with new knowledge, BIFKiDS create Better Ideas Fasterrrrr by blending sensorial creativity, critical inquiry, and hands-on imagination. They move through a simplified innovation process to both create and make their ideas real:

  • WHAT is the local problem?

  • WHY is it happening?

  • CREATE a BIF idea to solve it

  • SHOWCASE how it works in the real world

3. Present

BIFKiDS learn to confidently share their ideas, receive constructive feedback, and celebrate each other’s creativity. This step fosters resilience (personal and contextual), communication skills and a sense of accomplishment.

4. Reflect

Reflective learning cements new insights by relating them to existing knowledge and then trading this forward for ‘better’ purposeful action next time. At the end of each BIFKiDS project, students explore:

  • What worked?

  • What didn’t?

  • How can we improve next time?

FOR BRANDS

Innovating by Kids, For Kids

Through BIFKiDS, we help brands identify a meaningful question or challenge, then convene groups of children rooted in their communities. Our process sparks new product ideas, communication assets, heartwarming storytelling, and a fun, collaborative project—all created by kids, for kids

FOR EDUCATORS

Professional Learning & Development (PLD)

BIFKiDS offers an adaptable framework to meet diverse curriculum needs. We’re now recognized under the Aotearoa New Zealand Ministry of Education PLD program for Local Curriculum Design, partnering with regional Kāhui Ako/Tipu Maia to support educators and learners.

"We were looking for ways to connect and support our local community - BIFKiDS was the perfect program to work with a local school and explore unleashing kids idea superpowers to reinvent the future of power. Those ideas inspired a story that we produced and gifted back to the school. In fact, it became a bedtime favourite in the Probert house - so much so that our own Ideas Girl recently said ‘Mummy, I’m an ideas girl. Can you please write out all the modes for me so I can remember them’. Brilliant"

Tom Probert / CMO, Meridian Energy. NZ.

BIFKiDS stories, downloads and tons more soon

Ideas Girl

BIFKiDS Story #1
A Searching Problem

Ideas Boy

BIFKiDS Story #2
A Stinky Problem

BIFKiDS Activity Book

BIFKiDS print-at-home resource packed with stories, quizzes and challenges (black and white for efficient print)

Coming soon…