Unlock today’s humanware
BetterIdeasFaster brings 20+ years of global business and brand proven impact into two programs: one to unleash individual and team creative intelligence, the other to apply empathetic strategies that connect your best ideas with the largest, most engaged audiences.
Unleash People
Creative collaboration only thrives when PEOPLE are confident in their own creativity and know how to combine their unique talents with others.
BIF is a skill everyone can learn, that saves time, betters ideas, and accelerates growth and new value.
What's not to love?!
Start now, start free
Apply for Fans
Why settle for customers when you can have fans? FANDOM helps you build a deeper connection with large audiences.
So, maximise your idea ROI, build loyalty, and grow mutual love between you (your idea) and them (fans of your idea).
That's a whole lot of love right there...
Have fans, not customers
Unleash with BIF People
Problem solving capabilities limit how fast and how far a business can go.
Unlocking and unleashing your deep, innate creativity is the key to winning in an AI-driven world. A creative human using AI will always outperform AI alone. Invest in this BIF People journey and unleash the transformative power of your human creativity, amplified by cutting-edge technology.
Grab the Free Masterclass
🎥 6 Videos 🕣 1.5 hrs ✏ w/ E-book
Get introduced to the process, thinking, and purpose of BetterIdeasFaster. Take this Masterclass in your own time, or use as a ‘lunch and learn’ with your team.
FAST START
LEARNING BY DOING
BIF People Program
🗓️ 10-Weeks / 10 Behaviours 🕣 30 min weekly learning as Watch / Listen / Read / Do ✏ Apply on Real-World Problems 👥 Teams️ (Unlimited numbers)
First unlock your creative smarts, then collaborate your creativity with others. Program ROI is new knowledge, new solutions from learning and doing on real-world problems, and BIF time-saving methods as repeatable practice.
25+ years
proven with global clients, industry leaders including charities, startups and governments
5000+ people
(individuals, pairs & teams)have unleashed their creativity - and we’re just getting started
10 behaviours
built around proven creative brain science applied through proven innovation process
ALWAYS-ON BIFBOT
BIFBOT - your creativity buddy
🤖 BIF LLM 📚 20+ years of training 👥 for you, your team
Put the power of BIF AI in your hands with BIFBOT - your personalised creativity coach. Start creating, shaping, and sharing better ideas with your team today.
Apply with BIF Fandom
Harness your creative intelligence to strategise your best ideas connecting with the biggest possible audiences.
Building fandom around your ideas accelerates growth and drives real-world impact. Fandom is all about tapping into the level that people connect with ideas and applying that understanding to innovate a loyal, engaged fanbase. Transform your creative vision into a thriving fanbase that believes in what you’re doing and supports your journey.
FAST START
A-Z Fandom - Free Handbook
📚 20+ years of experience 👥 Proven for: American Idol, BBC Radio 1, Cisco, Sony Music, Spotify Warner Music amongst many others.
Innovate your advantage by harnessing the power of fans.
But first you must speak the language of fandom - and this is the A-Z .
LEARNING BY DOING
The Fandom Playbook
📒 1 Playbook, 3 Sections 👁️ 8 Videos ✏️ Self Directed Application 🗒️ Monthly Case Study Closed Meets
Unlock Artist / Brand / Product / Idea Potential with Our 3-Part Fandom Playbook. This blueprint helps you build a powerful, engaged fanbase:
The Fandom Cone
Start by understanding the Fandom Cone our unique BIF lens that defines the role your brand or idea plays (or could play) in your audience's life. It helps you move beyond traditional demographics and build both your Fan Cone and Fan Map.Applying Your Fan Cone
With your Fan Cone and Fan Map in place, use the insights to craft ideas for your target audiences. Apply a ‘what, who, why, how’ narrative (from BIF’s 6 Steps - see BIF People) for better ideas.Strategising Your Fandom
Turn insights and ideas into action. Learn how to leverage your Fan Map to activate your ideas strategically and engage your audiences, using frameworks that support starting, building, or growing for purpose, performance, profit, and impact.
ALWAYS-ON BIFBOT+
BIFBOT + Fandom
🤖 Fandom LLM 🔍 AI help for Cone / Fan Mapping / Fandom Strategies 📊 Includes BIF People creativity
Take your fandom innovation to the next level with BIFBOT+. Our AI-powered assistant now includes specialised training to help you apply fandom strategies, engage your audience, and unlock the full potential of your fanbase. Perfect for those focused on innovating with fandom to drive real growth and impact.