20+ years pioneering Fandom
Introducing the Fan Cone™
Cone is an innovation platform that employs fandom strategies to redefine how our clients products and services play a role in peoples lives.
The Cone team are a band of outer-minded thinkers in the pursuit of an empathetic approach to strategy.
By combining data science with human emotion and we get at the heartbeat of what makes people fans of the worlds leading Brands, Artists, Ideas, and Culture.
Proven with Industry Leaders
This is Cone™
Cone Fandom Innovation:
Tech Platform & Strategic Creativity
1. CONE TECH
Cone Algorithm
Productised Generative AI
Licensed via Enterprise Platforms
2. BIF METHOD
The Fandom Playbook
Activating Cone Strategies
‘BIF’ Better Ideas Faster for the Biggest Possible Audiences
Fandom Insight from Generative AI
1. How Cone™ Tech Works
Cone AI Platform delivers fandom knowledge to:
1. SHOW See your Fans
Cone audience data visualised to show the engagement propensity
2. KNOW Understand your Fans
Analysing fan behaviours to decode fan relationships for new insight
3. GROW the Biggest Audience
Report and predict who, why, and how to grow your fan base
ideas and strategies
2. How BIF Method Works
1. PEOPLE CREATIVITY
BIF People Learn/Do Program
Behaviours to Unleash Performance
Applying Creative Brain Neuroscience
For Empathetic Fandom Creativity
2. FANDOM STRATEGIES
The Fandom Playbook Toolbox
Augment Cone Data with Human Insight
Utilising Fan/Community Cocreation
Inspiring Ideas and Phased Strategies
get started fast
Cone™ Projects:
1. FANDOM A-Z MASTERCLASS
Kicking off Cone™ projects with a Fandom Session using our A-Z Handbook to inform, inspire and scope the impact of fans, not customers.
2. CONE APP
Scope and deploy an instance of Cone Tech for your business.
3. BIF METHOD
Build new capabilities using BIF People Program & Fandom toolbox.
All the worlds a stage.
Cone will put your brand on it.
