Fandom Handbook
Distilling 20+ years of pioneering fan and brand innovation into the language of Fandom.
Paperback & Kindle
FORGET CUSTOMERS, THINK FANS ...
A-Z of FANDOM distils 20+ years of pioneering fan and brand innovation with global leaders; from American Idol, BBC and Cisco to Spotify, Unicef and Warner Music. Itʼs for business and brand owners seeking advantage through harnessing the power of fans; …
$14.95
