BIF Founder Matt Hart began working life as a Forest Ranger, then became a Global Innovator. He’s now experimenting bringing these 2 worlds together in next-gen ventures for urgent global problem-solving.

Matt’s long-stated vision has been to combine his passion for the natural world and his talent for breakthrough ideas — using the behaviours, skills and processes of innovation to create new kinds of enterprise that respect our planets finite resources, maintains healthy natural and urban environments, and deliver new solutions for the common good.

Labs are BIF vehicles’ for just such creative experimentations. Never the same, each new lab’ is a collaborative exercise to combine diverse partners, talents, resources and capital into next-gen ventures.


What do people really need?

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Much of the old school consumer innovation’ was based around identifying people’s needs, and then innovating products and services to deliver them. And that’s worked out well hasn’t it?! But what do people really need? Check this from a paper written in 1972:

People don’t need enormous cars; they need respect. They don’t need closetfuls of clothes; they need to feel attractive and they need excitement and variety and beauty. People don’t need electronic entertainment; they need something worthwhile to do with their lives. And so forth. People need identity, community, challenge, acknowledgement, love, joy. To try to fill those needs with material things is to set up an unquenchable appetite for false solutions to real and never-satisfied problems. The resulting psychological emptiness is one of the major forces behind the desire for material growth. A society that can admit and articulate its nonmaterial needs and find nonmaterial ways to satisfy them would require much lower material and energy throughputs and would provide much higher levels of human fulfilment. (Meadows, 1972216).

BIF Labs are idea experimentations to explore enterprising ventures that might deliver on people’s non-material needs, reduce overall consumption and help bring about a different kind of relationship between profit and purpose. 


Venturing around shared passions

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Pattern is a new mobile App design to deliver meditation as a practice. 

Rather than offer brief respite from the noise of daily life, Pattern invites users to achieve greater signal by establishing and harnessing positive patterns in their lives; and reducing the noise by re-patterning those anxieties and inhibitions that limit us every day.

Pattern is currently in development and set for launch September 2020.

For now, experience just the sonic frequencies in our alpha release called Quantum Frequency — it’s free in the iOS store.

Download free in the App Store


Oranga Tamariki* ... A BIF Lab for NZ Youth

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New Zealand is a nation innovating on the edges of the world that often goes on to win in the world — from the sporting likes of the All Blacks and Americas Cup Yachting, to Jacinda Adhern’s leadership during this Covid-19 crisis, to world-beating entertainment like Avatar, LOTR, etc and a newly emergent thriving tech-scene like Xero, Vend, etc.

It’s in this context that Matt has begun works to prototype and scale creative problem-solving, innovation and applied venturing for kiwi youth in a BIF Lab’ soon to be established in NZ.

First off the rank, Matt is developing a BIFKiDS program with soon-to-be-announced partners that connects Te Uru Rakau (Forestry NZ), primary schools and their local communities to support NZ’s goal to plant a billion native trees:

BIFKiDS will design and lead creative problem-solving workshops where school kids learn-by-doing to apply their adventurous creativity; determining what, identify why and create how they can be activists for getting NZ to plant more trees.

*Oranga Tamariki (OT) was established on April 1, 2017. We are a Ministry dedicated to supporting any child in New Zealand whose wellbeing is at significant risk of harm now, or in the future. OT also work with young people who may have offended, or are likely to offend. OT belief is that in the right environment, with the right people surrounding and nurturing them, any child can, and should flourish.

Evidence from numerous studies in the field suggest the kind of imaginative, self-directed play where children create their own games and rules significantly enhances their cognitive and emotional competencies as well as shaping the kind of collaborative creativities increasingly necessary for success in the modern world

Dirt is Good, Persil. – Real Play Everyday 2018