I began working life as a Forest Ranger, then became a Global Innovator. I’m bringing these 2 worlds together as CoLabs for urgent problem-solving.

All Consuming

What do people really need?

Picture 8

Much of the old school consumer innovation’ was based around identifying people’s needs, and then innovating products and services to deliver them. 

But what do people really need? Check this written in 1972:

People don’t need enormous cars; they need respect. They don’t need closetfuls of clothes; they need to feel attractive and they need excitement and variety and beauty. People don’t need electronic entertainment; they need something worthwhile to do with their lives. And so forth. People need identity, community, challenge, acknowledgement, love, joy. To try to fill those needs with material things is to set up an unquenchable appetite for false solutions to real and never-satisfied problems. The resulting psychological emptiness is one of the major forces behind the desire for material growth. A society that can admit and articulate its nonmaterial needs and find nonmaterial ways to satisfy them would require much lower material and energy throughputs and would provide much higher levels of human fulfilment. (Meadows, 1972216).

BIF CoLabs are enterprising ventures to deliver on people’s non-material needs, reduce overall consumption and help bring about new relationships between profit and purpose. 


Venturing for shared value

Fans love


Patterning is a new mobile app for intentional living and working.

Rather than offer brief respite from the noise of daily life, my co-founder James Scroggs and I are inviting Patterning users to achieve greater signal by establishing and harnessing positive patterns in their lives; and reducing the noise by re-patterning those anxieties and inhibitions that limit us every day.

Patterning is out on beta now and free to try on iOS & Android.

Download free iOS
Learn more about Patterning


Learning left & right.

Sideways is the platform solution for modern day learning. 

Outdated and boring systems are no longer fit for today’s modern learners. We think learning needs liberating, not managing. That’s why my co-founder John Mason and I built Sideways: knowledge should be easy to bank, search, ask for, and share — by anyone, for everyone. 

We fundamentally believe in always be learning’.

Bif acorn Learn more about Sideways