Understand fan behaviour.
Grow the biggest audience.

Get to the heart of audiences,
put audiences at the heart of innovation,
to start, build and grow fans.

Today’s enterprise challenge is not just the idea’. It’s mostly insight. It’s understanding who your idea is for and why will they care. And then applying that insight to connect what you’re about — your purpose, culture, brands and ideas — with the biggest possible audience.

BIF Fandom

Start, build and grow fans.

Fandom hands


BIF Founder Matt Hart is world renown for pioneering modern Brand and Fan Innovation. He’s spent 20+ years adding hundreds of millions of new fans for his clients including BBC, Cisco, Sony Music, Spotify, Unicef and Warner among others. His Cone™ method redefines how enterprising ideas play a role in people’s lives, then becomes a new knowledge platform to innovate the business culture to authentically realise new performance.

Fandom is the name Matt gives to the work of pursuing an empathetic approach to enterprise creativity, strategy and impact. The Cone™ method combines human emotion and data-science to get to the heartbeats of what makes people fans of the worlds leading brands.

He’s now helping accelerate business and brands as agents of change. Matt is sharing his Fandom experience for enterprises seeking new kinds of advantage through harnessing the power of fans; combining purpose, culture and creative change-making to become not just world-leading but also world-changing.

A-Z of Fandom

Harness the power of fans.

Fans love

The A-Z of FANDOM is a small handbook with a powerful punch. 

It distils 20+ years of pioneering fan and brand innovation with global leaders. It will challenge conventional thinking, stimulate the creative spirits, and inspire brilliant and new transformative ideas and strategies.

But first, you must speak the language of FANDOM. And this is the A-Z.

Bif acorn Buy on Amazon
Bif butterfly Buy on Apple

A-Z of Fandom Masterclass

Future advantage belongs to those who can innovate fans of world-changing brands. Learn how in this breakthrough workshop/​improv session with Matt.


Recent Client Project


Repurposing dairy to create fans of a healthier world.


He’s the Mozart of brand and fan innovation

Andrew Harvey – World renown Spiritual Teacher, Scholar, and Founder of Sacred Activism

What's Next


Repurposing dairy to create fans of a healthier world.



Creating ideas to better make, move and use energy.



Capturing the colours of adventurous creativity.