Modern enterprise is about playing a more meaningful role in the world. Future advantage goes to businesses and brands that activate a powerful reason for being — marrying purpose’ with some critical part of people and planet wellbeing …

  • building a work culture around it
  • unleashing people talent for it
  • innovating ideas that deliver it
  • and engaging fans of it

For 20+ years, BIF has been at the forefront of this work with industry leaders. BIF is known for coalescing the disciplines of enterprise innovation into new, accelerated narratives; transforming both how new value is arrived at and the brands, people and culture that can deliver it.

Knowing that a rising tide lifts all boats, BIF Founder Matt Hart is democratising his experience to help speed the pace for sustainable change — from those starting-out and-up to established global corporates — by developing two core products’.

One is a program for People.

The other an approach for Fans.

Ideas can change the world - so get innovating ideas that do.

P88 always having ideas


Turn on your creative human.
Become an ideas person.

Everyone is creative,
anyone can innovate,
you just need to learn how.

Creativity is modern enterprise advantage. Why then do so many get it so wrong?!

The business of creativity is stuck in dated 20th-century-ideas; the outsourcing of insight kills the courage of conviction, creative confidence dies in stale brainstorms and de-risking processes make ideas worse. The vision that started with innovating better ideas faster often ends with average ideas, slower!

The neuroscience alone proves you can be better.

BIF’s proven innovation shows you can do better, faster.

A Program for People

Packaging 20+ years of people experience

O84 A8956

98% of 5-year olds are creative geniuses. That number plummets to just 2% in adults.

NASA – Longitudinal Tracking Study

BIF has codified 20+ years of proven innovation into a unique experience crafted to unleash individual and team genius. Called the BIF People Program, it’s about being creative versus blunt techniques, learning by doing versus classrooms’, towards everyone becoming ideas people’ who reconnect with their innate genius and apply it for new value:

What’s an ideas person? It’s any one armed with the facts about their creativity, who having learned to innovate the solving of one problem, can collaborate the solving of any problem


10 Behaviours

The BIF People Program narrates 10 proven behaviours of thinking, doing and being creative and innovative (listed below) — starting with reconnecting with individual talent, then into applied learn-and-do collaboration with others, ending with deepening personal capacity and confidence.


1. Curiosity

1. Curiosity

It feeds our creativity.

2. Empathy

2. Empathy

It’s understanding our audiences.


3. Collaborating

3. Collaborating

It’s our creativity, with others.

4. Facilitating

4. Facilitating

The magic of fresh ‘data’ and ‘time’.

5. Designing

5. Designing

Creative meetups designed for flow.

6. Leading

6. Leading

Stretching our leadership styles.


7. Tuning-in

7. Tuning-in

Nurturing our creativity within.

8. Resilience

8. Resilience

Staying true and strong come what may.

9. +1

9. +1

Nurturing an 'outside' thing... it might become THE thing.

10. Letting Go

10. Letting Go

The best ideas are yet to come.

The Program Elements

A modern mix of learning and doing

MH screen

The Manual:
Part Handbook, Part Journal

Videos, Podcasts & Digital Toolbox

BIF App:
For Spontaneous Ideas

Zooms and/​or In-Person

Taking the Program

Self Study or Client L&D

Snakes and ladders 4

Creativity is an individual competence — once attained it can be then shared.

Simon Blyth – Professor of Innovation, Bristol University

Self Study

The combination of the printed manual, online learning and direct contact with Matt makes it possible for everyone — whether solo, with a mate, or in a starting-out/starting-up team — to fully engage with BIF People Self Study and get magical results from it. 

The learn-and-do nature makes this a true exchange of value — an exponential ROI return-on-investment (the program fee) as both increased personal creativity and the new-value’ outputs worked on during the applied’ behaviours. Take a listen to the intro podcast to know more …

Matt introduces BIF People Program

Client Learning and Development

Matt has delivered BIF People Program for industry leaders around the world. He doesn’t shout about the program’s impact — but the combination of personal learning and applied innovation personally led by Matt makes this a unique, transformative experience for people and enterprises lucky enough to experience it. BIF People can be tailored to fit desired objectives — be it New Product Development, People Training and/​or Cultural Transformation. 



Understand fan behaviour.
Grow the biggest audience.

Get to the heart of audiences,
put audiences at the heart of innovation,
to start, build and grow fans.

Today’s enterprise challenge is not just the idea’. It’s mostly insight. It’s understanding who your idea is for and why will they care. And then applying that insight to connect what you’re about — your purpose, culture, brands and ideas — with the biggest possible audience.

BIF Fandom

Start, build and grow fans.

Fandom hands


BIF Founder Matt Hart is world renown for pioneering modern Brand and Fan Innovation. He’s spent 20+ years adding hundreds of millions of new fans for his clients including BBC, Cisco, Sony Music, Spotify, Unicef and Warner among others. His Cone™ method redefines how enterprising ideas play a role in people’s lives, then becomes a new knowledge platform to innovate the business culture to authentically realise new performance.

Fandom is the name Matt gives to the work of pursuing an empathetic approach to enterprise creativity, strategy and impact. The Cone™ method combines human emotion and data-science to get to the heartbeats of what makes people fans of the worlds leading brands.

He’s now helping accelerate business and brands as agents of change. Matt is sharing his Fandom experience for enterprises seeking new kinds of advantage through harnessing the power of fans; combining purpose, culture and creative change-making to become not just world-leading but also world-changing.

A-Z of Fandom

Harness the power of fans.

Fans love

The A-Z of FANDOM is a small handbook with a powerful punch. 

It distils 20+ years of pioneering fan and brand innovation with global leaders. It will challenge conventional thinking, stimulate the creative spirits, and inspire brilliant and new transformative ideas and strategies.

But first, you must speak the language of FANDOM. And this is the A-Z.

A-Z of Fandom Masterclass

Future advantage belongs to those who can innovate fans of world-changing brands. Learn how in this breakthrough workshop/​improv session with Matt.

Recent Client Project


Repurposing dairy to create fans of a healthier world.


He’s the Mozart of brand and fan innovation

Andrew Harvey – World renown Spiritual Teacher, Scholar, and Founder of Sacred Activism

What's Next


Creating ideas to better make, move and use energy.


Outdoor Classroom Day

Using nature to inspire solutions to real-life problems.



Capturing the colours of adventurous creativity.