Fandom Handbook

Solving the problems of enterprise creativity today, developing the next generation of problem solvers for tomorrow.

Distilling 20+ years of pioneering fan and brand innovation into the language of Fandom.

Paperback & Kindle

FORGET CUSTOMERS, THINK FANS ...

A-Z of FANDOM distils 20+ years of pioneering fan and brand innovation with global leaders; from American Idol, BBC and Cisco to Spotify, Unicef and Warner Music. Itʼs for business and brand owners seeking advantage through harnessing the power of fans; …